Snapchat should be worried. Like seriously worried. As a child, I remember playing with “Walkie Talkies” in the fields of the United Kingdom with my little Brother. I remember how fun the social interaction of this activity was when I was on the side of the lake and he was in the middle of the forest. Yet, we were still able to communicate with each other. Looking back, it was a prequel to the era of mobile phones.
In a similar way to Snapchat, Marco Polo uses a video messaging tool to allow users to communicate. It allows them to video chat with friends, and create everlasting memories via social media due to it’s ability to save a conversation.
Back in 2007, many people said Facebook was for kids. In 2013, many people said that Snapchat was for kids. And in 2014, many people said that Instagram was for kids. But look how that turned out…
These platforms that were initially regarded as applications for the younger generations managed to evolve in an appeal to become more interesting to the older demographics. Consequently, they all became monetization hubs for social media marketing. If my intuition is correct, the same is going to happen with Marco Polo.
In a constantly evolving social environment, consumers are wanting to build relationships and contacts on a variety of social media platforms. The days of billboard advertising and expensive television adverts are over. Sure, they will still exist. But a new form of branding is emerging in a way that could force Snapchat to innovate in order to simply survive.