Mark Zuckerberg Is One Of The Smartest People Who Ever Lived

Three smart strategies he used to build a global brand.

Photo by Anthony Quintano from Westminster, United States, CC BY 2.0 <>, via Wikimedia Commons

Mark Zuckerberg is many things. But an idiot isn’t one of them. In fact, I’d go as far as saying that he’s one of the smartest people who ever lived.

Let me explain. Mark Zuckerberg built a gigantic social media platform that currently has 2.8 billion monthly active users. For context, that’s over a third of the world’s population.

Plus, Facebook has enabled all of us to instantly communicate with each other — regardless of our global location or socioeconomic background. That’s pretty damn impressive.

So without further delay, here are several strategies that Mark Zuckerberg used to build Facebook into the gigantic company that it is today. Hopefully, they’ll enable you to grow your business, as well.

He Genuinely Believed In His Mission

It’s much easier to positively impact the world and become successful if you’re optimistic and truly believe in what you’re doing. Quoting Mark Zuckerberg:

“One of my favorite sayings is that there are two kinds of people in the world: optimists and pessimists. And the saying goes that optimists tend to be successful and pessimists tend to be right.”

He continued to say, “if you think that something is possible, then you are going to try to find a way to make it work. And even when you make mistakes along the way and even when people doubt you, you are going to keep pushing until you find a way to make it happen.”

Mark Zuckerberg had the necessary passion, dedication, and work ethic to build Facebook into the gigantic behemoth that it is today. While his friends were out drinking and partying, he would often stay in his dorm room and code the website until the early hours of the morning.

Remember: If you want to build a global brand, you need to believe in your mission. Otherwise, it’ll be challenging to put in the necessary time & work to achieve a meaningful level of success.

He Didn’t Need To Market Facebook. It Sold Itself

Mark didn’t need to convince anyone that Facebook was worth joining. The value of being a user of the social media platform was pretty obvious. After all, it allowed people to connect with loved ones around the world — completely free of charge. Quoting an article published by The University of Melbourne:

“Facebook enhances people’s ability to connect with others and form positive relationships with peers. Researchers found that there is more one-on-one communication and directed communication on Facebook through tags and sharing. This is a way that we improve bonding with others and strengthen relationships.

Facebook also encourages long-distance relationships and helps to maintain friendships with those who have moved away. Family members can get closer to older relatives who adopt it and could be a way to reduce loneliness in the elderly.”

Of course, there are valid criticisms of the social media platform. However, it’s also important to recognize that it plays an important part in people’s ability to communicate with their friends & family.

Over the past few years, Facebook has expanded to pretty much every country on earth. It’s given people in warzones the opportunity to reconnect with loved ones around the globe. Also, during a pandemic, it’s helped people to stay connected with their friends and family. Quoting Mark Zuckerberg:

“There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice, and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.”

Remember: if you want to create a global brand, it needs to have a broad appeal. Build a product that people around the entire planet will feel compelled to use. Because, by definition, a global brand should appeal to people in Europe, Asia, North America, and everywhere else.

He Prioritized The User Experience

According to data published by Reuters, “Ad sales, which contribute nearly all of Facebook’s revenue, rose 10% to $18.3 billion in the second quarter (of 2020) as people under lockdown spent more time online, and businesses rapidly pivoted to e-commerce. Monthly active users rose to 2.7 billion, ahead of estimates of 2.6 billion.”

Facebook currently earns revenue from companies placing personalized advertisements in people’s newsfeeds. The longer they stay on the platform, the more money Facebook makes (as users are shown more ads).

Therefore, when you look at the platform from a financial perspective, it’s completely understandable why Mark Zuckerberg has worked incredibly hard to improve the user experience.

For example, Facebook implemented groups, stories, and many other features that enable people to spend a lot more time on the platform (so they’re not using another social media site).

Remember: it’s a great idea to optimize your brand/product for the user experience. Otherwise, people will probably stop using it.

Love him or hate him, it’s pretty hard to deny that Mark Zuckerberg’s success is an excellent example of what can be achieved when you work hard towards building a massive company.

First, believe in your mission so that other people can believe in you. Second, make your product so good that it sells itself. And finally, do everything you can to prioritize the user experience.

Sure, Facebook has some flaws. But that doesn’t mean you can’t learn from its success to build your own global brand. So what are you waiting for?

Start now.

I write for people who want to laugh & live a happier life in the modern world. Let’s chat:

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store