How I’m Building My Media Empire…

Image for post
Image for post

This is not a business plan. There is so many flaws in this post. But that’s the beauty of life. After all, we never know what’s going to happen. And so to be honest, it’ll probably go extremely different to this.

Now, you’re probably asking why the f*ck there is a picture of Atlanta as the cover image for this blog post. The answer is culture. Despite LA & NYC being production hubs for Film & Music over the past few days, Atlanta is an emerging city in which people are flocking to. You only have to take a look at the emergence of rap there, and the likes of Marvel moving the majority of their production to be based in the city to understand that something is happening.

I don’t care about what people liked 12 months ago. I really don’t give a sh*t. Instead, I’m focused on relevance. In the forefornt of my mind, I’m always making decisions as to whether this will make my artists more relevant in today’s culture scene or not. Because with everybody having access to a production studio these days (our phones), relevance will become the cost of entry into becoming successful within entertianment.

Some of you may have noticed that I’m building up a podcast based around music industry marketing. If you haven’t checked it out, you can here. I didn’t create it just for a laugh, and to fufill my time. F*ck that.

Instead, I’m using it as an educaitonal tool to teach people about my journey, and what I’m learning within the music industry as I progress my career. But also, podcasts are a great form of passive content consumption. You can listen to me yapping whilst driving, in the gym, or just chilling on the sofa. The point is that you can multitask, and so my prediction is that audio consumption will become a lot more mainstream over the next 24 months. You just have to take a look at the likes of Amazon Alexa & Google Home to realize that something is happening….

But also, I’m inviting guests onto it. Most of them are already famous, or people i predict will be very soon over the next few years. After all, If I have the next Justin Bieber or Martin Garrix on my podcast before they blow up, that helps boost my credibility and relevance within the music industry. Cause when they blow up and people start looking through their interviews before they were famous, guess who they’re gonna see as one of the top results;)

Someone’s gotta be number one at Music Industry Marketing… why can’t it be me? And as the listener base increases to tens of thousands, I can use that as a platform to start boosting artists careers. It’s gonna be a platform.

So what’s next? Media.

You may have noticed that in dictatorships, or during a coup, the government take control of the media. This is because they control what people think. Already at a large blog with millions of followers, I have the ability to help influence people’s opinion on an artist. However, my aim is to takeover a media company magazine within the music industry.

Image for post
Image for post

This analogy is used by many people within marketing: Death Star. By building a giant media company, supplemented by one of the most popular podcasts within entertainment, i’d be able to focus resources onto different artists to help blow up their career. Boom.

Those 2 assets would essentially be the foundations of my media empire. But what’s next is my favorite part: CONTENT.

As many of you know, I manage 3 incredibly talented producers right now: Anikdote, Axol, and Levianth. I expect that list will increase over time as I begin to employ managers to be part of my company.

Over the next few years, I’ll be developing:

  • Influencers
  • Rappers
  • Singers
  • Producers

The whole idea of this model is for everything to self-sustain. For example, a Trap producer releases a song. The following events proceed to happen:

  • The singers release covers of the track on their Instagram, Musical.ly, and other platforms.
  • The other producers remix the track. As they would be from multiple genres, and have a good following, we’d be able to tap into multiple demographics and tastes of music at once.
  • The influencers use the track as the soundtrack to their social media videos — thus gaining several million views per song.
  • The rappers release a rap remix of the track — therefore allowing us to target an entirely new genre.
  • The track is used as the soundtrack to the podcast.
  • It’s promoted heavily across social media via the media outlet.

Likewise, there is no need to hire external producers to produce rap tracks etc when we already have producers. It’s once nice self-sustaining model that helps drive traffic towards sales and streaming sites etc for everybody involved.

That’s step one of my plan.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store